Creative Designer

Alberto
Scarpellini

I am a Creative Designer based in Oxford (UK), with experience in problem solving, delivering UX/UI and Graphic design for websites and apps. I am visually driven and passionate about improving experiences through design and I am constantly looking for new challenges.

Close shot of Alberto Scarpellini UX and UI designer

 

 

 

 

 

 

 

 

Who I Am

I am a creative
and big-picture
thinker.

I am passionate about building enjoyable experiences that increase business value and improve brand perception. I use data-driven and user-focused approaches to shape and deliver digital products across multiple channels and platforms.

I work with a multi-disciplinary team of stakeholders, developers, and production teams, and I am always ready to adapt and innovate in agile and iterative environments.

I am a certified UX/UI Designer with an extensive background in web design, graphic design, and video production.

As a Digital Design Lead at University of Northampton, I lead the user-centred design strategy of the university through research, prototypes, testing solutions, and CMS.

 

MY EXPERIENCE

RESUME

JUL 2017 – PRESENT

Digital Design Lead

UNIVERSITY OF NORTHAMPTON

Lead user-centred design strategies at the university by conducting research, prototyping, and testing solutions within the CMS framework. Advocate for User-centred Design, acting as the primary reference point for stakeholders. Create and shape digital products on various platforms, driving front-end development with agile and lean methodologies. Ensure digital accessibility and create high quality visual approaches to graphics for marketing campaigns and communications collateral.

Key Accomplishments:

●       Crafted and improved all-encompassing user-centred design approach, boosting university’s digital footprint.

●       Positioned as primary authority on design strategies, offering advice and assistance to key stakeholders.

●       Facilitated successful implementation of agile and lean methodologies in front-end development operations

●       Upheld a strong commitment to accessibility by guaranteeing inclusive user interactions.

●       Exhibited outstanding problem-solving abilities by providing efficient solutions within strict deadlines.


PROJECTS | Public Website | Student Hub | Staff Intranet | IT Dashboard | Prospectus App

JAN 2014 – JUN 2017

Art Director

COCOAFROG – COMMUNICATION DESIGN

Led conceptualisation and delivery of multi-channel products, including websites, web apps, printed materials of many kinds and multimedia assets, such as video clips, photo shoots, and graphic designs. Collaborated with cross-functional teams to plan and implement cohesive digital experiences. Ensured seamless integration across web and multimedia channels.

Key Accomplishments:

●       Conceptualised, crafted, and executed innovative digital strategies to develop user-centred content, enhancing engagement across various platforms.

●       Directed creative vision and strategy to produce high-quality, impactful digital content that resonates with target audiences and drives brand objectives.

●       Administered end-to-end project lifecycles, from initial concept and strategy development to final delivery and optimisation of digital products.

●       Supervised and mentored a team of four, fostering a collaborative work environment and enhancing team productivity through effective management practices.

 


PROJECTS | McCain Food Adv Campaign | Epson Emea Fair Stand | CEM Microwaves Adv Campaign | Caberg Helmets Product Video | Web App

OCT 2011 – DEC 2013

Senior Creative Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Developed educational program materials, focusing on graphic design and copywriting for History of Art and Chemistry books. Led the development of interactive digital books to enhance educational experience for high school learners. Ensured engaging and effective content delivery. Utilised a keen eye for detail in visual aesthetics across various platforms, upholding accessibility standards. Facilitated end-to-end production processes, showcasing adaptability in executing graphic projects, video creation, and website development.

Key Accomplishments:

  • Designed and sold over 22K copies of interactive eBooks for History of Art, enhancing student learning experiences.
  • Excelled in fast-paced environments, consistently solving problems and delivering solutions under pressure.

Achieved sales of over 28K copies of interactive eBooks for Chemistry, contributing to modernisation of educational resources.


PROJECTS | Video Presentations | Math, Chemistry, History Digital books | Multimedia Content

JAN 2011 – SEP 2011

Senior Creative Designer

ALLEGRINI AMENITIES

Providing creative solutions for cosmetic packaging design. Photoshoots and and video commercials production, website content management.


PROJECTS | Graphic Design for Hotels | Photoshoots for cosmetic products | Branding of Cosmetic Products.

APR 2008 – NOV 2010

Graphic Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.


PROJECTS | Graphic Design for School Books

FEB 2005 – MAR 2008

Communication Designer

FREELANCE

Videoclips and commercials production, graphic design, web design.


PROJECTS | Brochures | Banners | Billboards | Corporate Video Clips | Web Sites

FEB 1999 – DEC 2004

Cameraman and Video Editor

MEDIASET – ITALIAN TV NETWORK

Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.


PROJECTS | News, Commercials.